1. Agreement to Terms
By accessing or using our website (ppcmarketing.com.pk), submitting an inquiry form, contacting us via WhatsApp or phone, or hiring PPC Marketing for digital services, you agree to be bound by these Terms of Service. If you do not agree with any part of these terms, you must not use our website or services.
2. Scope of Services
PPC Marketing is a performance marketing agency offering services including, but not limited to:
- Google Ads Management: Search Ads, Display, YouTube Ads, Shopping, and Performance Max campaigns.
- Paid Social Advertising: Meta Ads (Facebook & Instagram), TikTok Ads, and LinkedIn Advertising.
- Search Engine Optimization (SEO): Technical SEO audits, local Google Maps optimization, on-page optimization, and content strategy.
- Conversion Tracking & Analytics: Google Analytics 4 (GA4), Google Tag Manager (GTM), phone call tracking, and WhatsApp event tracking setup.
- Landing Page Guidance: Conversion rate optimization (CRO) recommendations and landing page reviews.
Detailed project deliverables, timelines, and budgets are agreed upon in writing via our service proposals or written client agreements before campaign launch.
3. Client Responsibilities & Ad Spend
To ensure campaigns operate effectively, clients agree to:
- Provide accurate business information, target goals, brand assets, and product details in a timely manner.
- Grant appropriate access permissions to advertising accounts (Google Ads, Meta Business Manager, GA4, GTM, Search Console) as required for setup and management.
- Direct Advertising Spend: Unless explicitly agreed otherwise in writing, all media ad spend is paid directly by the client to the respective advertising platforms (Google, Meta, Microsoft) using the client's own payment methods.
- Maintain active, valid billing information with advertising platforms to avoid campaign interruptions.
4. Agency Management Fees & Payments
- Agency management retainers and one-time project setup fees are billed separately from advertising platform budgets.
- Monthly retainers are payable in advance at the start of each service billing cycle.
- Invoices are due upon receipt or according to the payment terms specified in your service invoice. Accepted payment methods include bank wire transfer and approved payment gateways.
- Services may be temporarily paused if retainer invoices remain unpaid past the due date.
5. Disclaimers & Performance Guarantees
PPC Marketing applies proven, data-driven frameworks, industry best practices, and disciplined optimization to maximize return on ad spend. However, digital advertising operates in an environment influenced by external variables:
- Third-Party Platform Variables: Search volumes, competitor bidding dynamics, seasonal consumer behavior, and platform algorithm changes are outside our direct control.
- No Guarantees of Exact Conversion Counts: We do not guarantee specific sales amounts, exact number of leads, or fixed organic ranking positions. Organic rankings and click-through rates are subject to Google's independent evaluation.
- Website & Sales Conversion: While we optimize campaigns and advise on landing pages, final sales depend on client pricing, offer competitiveness, staff sales follow-up, and product quality.
6. Intellectual Property & Account Ownership
- Client Account Ownership: You retain complete ownership of your advertising accounts, conversion data, and proprietary business assets. We do not hold client advertising accounts hostage.
- Agency IP: Proprietary internal auditing tools, analytical scripts, templates, and methodologies developed by PPC Marketing remain the intellectual property of PPC Marketing.
- Brand Assets: The client grants PPC Marketing permission to use brand logos and campaign data in an anonymized case study format unless otherwise requested in writing.
7. Confidentiality
Both parties agree to treat all business information, financial data, customer lists, and strategic marketing plans shared during the engagement as strictly confidential. Neither party will disclose proprietary information to third parties without prior written consent.
8. Service Termination & Cancellation
- Either party may terminate ongoing monthly retainers by providing 14 days written notice prior to the start of the next billing cycle.
- Upon termination and settlement of outstanding invoices, PPC Marketing will remove its manager access from your advertising accounts and provide a clean handover.
- Setup fees and retainer fees for work already performed during an active billing cycle are non-refundable.
9. Limitation of Liability
To the fullest extent permitted by applicable law, PPC Marketing will not be liable for any indirect, incidental, special, or consequential damages resulting from platform policy enforcement, ad account suspensions by Google or Meta, website downtime, or lost profits.
10. Governing Law
These Terms of Service are governed by and construed in accordance with the laws of the Islamic Republic of Pakistan. Any legal disputes arising from these terms shall be subject to the exclusive jurisdiction of the courts of Islamabad, Pakistan.
11. Contact Us
If you have any questions or require clarification regarding these Terms of Service, please reach out to us: